Brands are Incredibly Powerful
Consider the Pepsi Challenge. According to a series of blind taste-tests, Pepsi is more popular than Coca-Cola. Despite this, Coca-Cola always proves more popular than Pepsi when people are asked to choose between them.
The reason for this? The power of the brand.
Company logos evolve over time, adapting to fit modern tastes. Below we’ve investigated the history of some famous brand logos – check them out in our infographic.